The Sexy Blogger Campaign
This is real funny... a campaign started by mrbrown and mister miyagi for bloggers to post up pictures of themselves sticking their tongues has become something of a game amongst singaporean bloggers.
So it all started with this picture of Xiaxue:
Which got mentioned by Tony Pierce. Now I don't know who Tony Pierce is, and why's he so famous, but mrbrown and mister miyagi saw it, and came up with the following photos:
Admittedly, I'd rather look at the Xiaxue one for an extended period of time......
So the whole thing took on a life of its own, and other bloggers started sending in their own sexyblogger pics, and now, I joined the fun.
If you're keen on looking at the rest of the sexy bloggers in Singapore, [god knows why] or at looking at the tongues of some of Singapore's best bloggers, or seeing how many crazy people took up the craze, [like me, unfortunately] go to this flickr link. If you have a flickr account and wanna add your own photo to the lot, upload the photo and tag it with 'sexyblogger'.
[Personally I think mine's the best of the lot. Especially since it's been Freehanded.... Hahaha... ]
And then, LocalBrand Boss caught onto the fact that Xiaxue was wearing a Localbrand tee in that by-now-infamous photo, and he went gaga at the exposure that his brand was getting. Now, anyone who walks into a shop selling LocalBrand tees and does that sexyblogger thing, with the tongue sticking out, will apparently get 20% off LocalBrand tee shirts. Check out the promotion at their website.
It may seem silly, but from a marketing point of view, the brand exposure is fantastic. He's got Xiaxue endorsing his shirts, and he's hopped onto a blogging trend started by mrbrown. So basically, he didn't come up with a cent, nor wrack any brainpower, nor beg other famous bloggers for the exposure. All that marketing, and he didn't have to lift a fingernail. Damn. How often does one get a chance like that?